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5 ways Burberry is using tech to transform high-end retail. Burberry’s digital director, Jon-Paul Brett, talks about sustainability, hybrid working, tech partnerships and how .
Burberry is not only one of the world’s most recognized fashion brands but also a leader in the adoption of new technology. Here we look at the ways it is using big data and .
Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology. 5 ways Burberry is using tech to transform high-end retail. Burberry’s digital director, Jon-Paul Brett, talks about sustainability, hybrid working, tech partnerships and how the luxury retailer is using AI to create a ‘phygital’ customer experience. Ann-Marie Corvin reports. Burberry is not only one of the world’s most recognized fashion brands but also a leader in the adoption of new technology. Here we look at the ways it is using big data and artificial .
Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology. Burberry has delivered on this new digitally-focused business model in two key ways: (1) by going all-in on social media and mobile marketing and (2) by creating a model for the ultimate in-store digital experience. But wait, why is digital so important? As brick-and-mortar stores become less important and online presence offers a way to stay connected with consumers frequently, Burberry gets the message loud and clear–and are reaping the benefits of following technology. Burberry has announced a new immersive AR experience. This festive season, it is launching its first virtual scarf try on offering. In a LinkedIn post, Seema Kukadia, Digital Innovation Manager at Burberry, said: “Using the latest in web 3D and augmented reality technology, our new immersive experience encourages customers to virtually explore .
Burberry technology
Burberry has achieved in the last few years in elevating its brand identity in the digital world. Setting a new benchmark for brand storytelling and reinforcement for its continued brand. When it comes to technology, Burberry was a front-runner in adopting new technology and diverse channels in the luxury sector. It led the pack by being the first brand in the world to utilize. Luxury retail brand Burberry is one of the machine learning pioneers within the luxury goods industry. Burberry intensively uses machine learning algorithms to improve customer service, to fight counterfeit products and to offer personalized shopping experience to .
Burberry retail store
Burberry can’t predict the future, but it can build an agile, nimble architecture and culture to be ready for it. So, how is this iconic brand leveraging digital transformation to accomplish this and drive growth? 5 ways Burberry is using tech to transform high-end retail. Burberry’s digital director, Jon-Paul Brett, talks about sustainability, hybrid working, tech partnerships and how the luxury retailer is using AI to create a ‘phygital’ customer experience. Ann-Marie Corvin reports.
Burberry is not only one of the world’s most recognized fashion brands but also a leader in the adoption of new technology. Here we look at the ways it is using big data and artificial . Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology.
Burberry has delivered on this new digitally-focused business model in two key ways: (1) by going all-in on social media and mobile marketing and (2) by creating a model for the ultimate in-store digital experience. But wait, why is digital so important? As brick-and-mortar stores become less important and online presence offers a way to stay connected with consumers frequently, Burberry gets the message loud and clear–and are reaping the benefits of following technology. Burberry has announced a new immersive AR experience. This festive season, it is launching its first virtual scarf try on offering. In a LinkedIn post, Seema Kukadia, Digital Innovation Manager at Burberry, said: “Using the latest in web 3D and augmented reality technology, our new immersive experience encourages customers to virtually explore .
Burberry has achieved in the last few years in elevating its brand identity in the digital world. Setting a new benchmark for brand storytelling and reinforcement for its continued brand. When it comes to technology, Burberry was a front-runner in adopting new technology and diverse channels in the luxury sector. It led the pack by being the first brand in the world to utilize. Luxury retail brand Burberry is one of the machine learning pioneers within the luxury goods industry. Burberry intensively uses machine learning algorithms to improve customer service, to fight counterfeit products and to offer personalized shopping experience to .
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